Network data is big data. The volume and types of network usage data are ever-increasing. And this presents significant data management challenges for service provider marketers and business strategists.
Allot Smart Data Source organizes everything for you.
It extracts granular usage data from business systems, data plane, and control plane elements in your network and organizes it into data sets customized to your needs. By analyzing this data, you can better understand the individual usage, preferences, and lifecycle journeys of each customer.
With Allot Smart Data Source, you’ll be able to make more informed, data-driven business decisions for targeting, marketing, and growing revenue, such as:
- Contextual mobile marketing and advertising
- Customer onboarding
- Real-time upselling
- Revenue-sharing with OTT providers
- Data bundling and brokering
- Monetization of digital services
Putting the Smart into Data
Allot Smart Data Source loads high velocity, high volume data into a ‘Data Warehouse’ where it is filtered, aggregated and joined into smart data sets that are aligned to Service Provider use cases. These data sets can then be analyzed via our Network Analytics solution or exported to external analytics tools and other business applications.