- Gain deeper understanding of customer online activity and preferences
- Increase ARPU through better targeting of services/promotions
- Reduce churn with “stickier” services
The ability to identify subscriber interests and usage patterns enables service providers to introduce targeted promotions and to benefit from other revenue generating opportunities. For example, one user segment may be characterized as having an interest in gadgets, while the subscribers in another segment are music lovers. By identifying these interest segments – along with other attributes such as usage patterns and type of device – the operator can launch effective promotions that offer subscribers relevant products and services such as new or additional devices or personalized service plans. Subscriber segmentation also offers abundant opportunities for revenue generation from advertising.