Vered Zur brings 20 years of experience in B2B and B2C Marketing and Sales Operation roles, mostly in the Telecom industry. Before joining Allot, Vered spent 10 years as an executive, at Comverse (VP Corporate Marketing) and Amdocs (VP Global Sales Operation), presenting a well-established record of leading global marketing teams. In the local market, her last position was CMO at Electra consumer electronics goods (retail home appliances and DIY), leading Marketing for 14 different brands. Previous to that she led local marketing communication at leading Service providers in Israel (Orange and Pelephone), building, launching and penetrating brands into new markets. Vered holds a BA in Behavioral Science from Ben-Gurion University and MBA from Edinburgh Business School, Heriot-Watt University.