Every now and then, a piece of research feels aligned with what we see from our community across TAG. Allot’s Q4 2025 Global Consumer Security Survey is just that. It offers a data-rich, international snapshot that shows some progress but also the persistent shortcomings in how everyday people understand, experience, and try to defend against mobile cyber risk.
What is the Main Message?
The headline offers insight that we will repeat in our own work. It says that 61% of mobile users across six major global markets report active concern about their cybersecurity, yet barely one-third have taken steps to protect themselves. Such a gap sits at the heart of the consumer risk problem for mobile. And anyone working in cybersecurity knows this intuitively.
But Allot’s data quantifies it across thousands of respondents, from the U.S. to Germany to Sweden, and underscores the scale of opportunity for security leaders, telecom providers, and technology innovators. It is a stark reminder that we have quite a bit of progress still to be made for securing mobile users.
Interesting Demographics
One of the more surprising insights involves demographics. Contrary to common stereotypes, the youngest adults in the survey (ages 18–24) report the highest levels of mobile security anxiety, with more than 73% expressing concern. Yet they also show the lowest adoption of protective security tools.
As enterprises expand their mobility programs and as consumers continue shifting more financial and personal activity onto mobile platforms, this gap will become a defining issue for security operations and policy. We believe that any practitioner thinking long term, whether in telco security, enterprise risk, or public policy, should take note.
Erosion of Perimeter
The survey also highlights the erosion of the traditional security perimeter. More than ever, personal devices are being used for business activities, and business devices are being used for personal tasks. Allot rightly calls this the “Trojan Horse effect,” and the research quantifies how deeply this pattern is now embedded in daily digital life.
For CISOs, MSPs, and telecom operators, this serves as a reminder that endpoint policies alone cannot solve a risk rooted in human behavior. Network-level protection is emerging not as a nice-to-have but as a necessary baseline. This is true not just for security, but also for enterprise security compliance.
Issue of Trust
One of the strongest contributions of this report is its analysis of consumer trust. Fully 84% of respondents trust their mobile provider to deliver cybersecurity services (which has positive implications for this author – having spent a majority of my career in this area). This is significantly more than any independent app developer or third-party vendor.
For those of us who have been or currently are practitioners in the telecom ecosystem, this is a flashing green light. It confirms what many of us in the industry have long argued – namely, that telcos have underutilized their trust advantage, which can be converted into meaningful protection for subscribers and meaningful recurring revenue for providers.
Commercial Value
Allot’s work also offers clear commercial and strategic signals. Consumers want protection that is simple, affordable, and zero-touch, with the price point clustering around $5 per month, and nearly half preferring solutions that require no app installation. This confirms the viability of network-native, frictionless models of cybersecurity delivery.
In sum, Allot’s Global Consumer Security Survey offers both a warning and a roadmap. The warning is that consumer anxiety is growing, and the behavior gap is widening. The roadmap should be for telcos and security innovators to leverage their trusted channel to meet a receptive market ready for solutions.
About TAG
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Copyright © 2026 TAG Infosphere, Inc. This report may not be reproduced, distributed, or shared without TAG Infosphere’s written permission. The material in this report is comprised of the opinions of the TAG Infosphere analysts and is not to be interpreted as consisting of factual assertions. All warranties regarding the correctness, usefulness, accuracy, or completeness of this report are disclaimed herein.
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