- Increase revenue and upsell opportunities
- Differentiate your service offering
- Enhance customer satisfaction
Data service providers use service tiering to tailor competitive service plans to specific market segments and subscriber preferences. Service plans may be tiered according to different speeds (Mbps, Gbps), QoS, usage allowances, Happy Hours, fair use provisions, application-based SLAs and more. For example, a basic tier could offer high speed but low monthly data cap, while a premium tier offers high speed, unlimited data volume, and expedited forwarding for Streaming Video and Gaming applications. Tiered plans can be rolled out for specific devices as well. In this way, operators can target each customer with the right service plan at the right price.