- Increase bandwidth upsell opportunities
- Increase incremental ARPU through opt-in services
- Enhance your brand with services for the Digital Lifestyle
Broadband subscribers typically sign up for the data plan that best suits their digital lifestyle. But there are always those moments when an extra boost of bandwidth is desired. For example, when snapping and sending photos from a sports venue with thousands of people doing the same, the data experience could be poor. Likewise, when streaming a full movie or downloading large files, real-time bandwidth-on-demand (BoD) comes in handy. The ability to obtain an on-demand speed upgrade for a limited duration is something many subscribers want and are willing to pay for.