- Increase ARPU
- Enhance customer choice and increase loyalty
- Differentiate your service offering
The ability to identify applications at Layer-7 allows operators to differentiate their offering with a range of unique service plans based on gaming, social networking, streaming video, basic email, and other popular applications. For example, operators may identify a large number of customers who are “Social Minglers” meaning they are heavy users of social networks. This segment can be offered zero-rating on popular social networking apps so that usage is not counted against their data cap. Similarly, frequent gamers would be attracted to a plan that offers guaranteed quality of service for World of Warcraft, Call of Duty, and other interactive games.