- Reduce congestion during peak usage hours
- Improve overall user experience
- Optimize overall network utilization and flatten peaks
- Utilize intelligent charging techniques for smart monetisation
Happy Hour allows operators to reduce network congestion and improve overall user experience by providing subscribers with financial incentives to shift usage to off-peak hours. Service providers using this intelligent charging technique may define one or multiple Happy Hours, during which data usage is not counted against the subscriber’s volume allowance or alternatively, is charged at lower rates. Happy Hours may be implemented for all applications or for specific applications, depending on a subscriber’s service plan.