The Need to Know: Telcos and Big Data Analytics White Paper

As revenue from traditional sources begins to stagnate or fall, communications service providers (CSPs) are looking for innovative ways to maintain margins in the face of ever-rising demand for bandwidth. They must find new ways to refine network planning and management to minimize costs, while at the same time engaging customers in new ways to increase user satisfaction, make a positive difference to the user experience, and arrest or reverse the decline in ARPU.