Getting Traffic and Revenue Growth Back in Sync
Mobile broadband usage is on a steady trajectory upward, fueled by smarter devices and next-gen infrastructure that can handle more data at higher speeds. It is an ongoing challenge for operators to deliver this growing volume of traffic profitably, with consistent quality of service, and in a way that distinguishes them from the competition.
While LTE will deliver more bandwidth and faster speeds, it will also spawn a new generation of applications and usage opportunities that were previously insupportable. Mobile video – the fastest growing app in terms of traffic share – is already shifting to higher definition modes given the right access opportunity. The result is more traffic than ever on the network. As fast mobile access becomes the norm, carriers will be further challenged to find new ways to differentiate and add the kind of value that customers are willing to pay for. And as networks converge, operators will need to manage service policy, QoS, and charging across both mobile, fixed, and WiFi environments.
Mobile Use Cases: Allot solutions have been deployed in mobile networks worldwide to implement use cases such as: