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08.02.2011

Allot MobileTrends Report Shows Significant 73% Growth in Global Mobile Data Bandwidth Usage in H2, 2010

Twitter bandwidth leaps by 378%; Apple captures 89% of app store traffic; VoIP & IM applications grow by 87%

 

Boston, MA – February 8, 2011 - Allot Communications Ltd. (NASDAQ: ALLT), a leading supplier of service optimization and revenue generation solutions for fixed and mobile broadband service providers worldwide, announced today that its Allot MobileTrends Report shows that mobile data bandwidth usage continued its phenomenal rise with 73% growth during the second half (H2) of 2010.  Video streaming continues to drive this growth as it remains the fastest growing application type, accounting for 37% of mobile bandwidth. Allot will be exhibiting at Mobile World Congress from 14-17 February, in hall 2, booth B53.

The H2 2010 MobileTrends Report reveals that YouTube is responsible for a tremendous 17% of mobile data bandwidth usage and continues as the single most significant website for video streaming, accounting for 45% of total video streaming traffic. The report also shows the continued exponential growth experienced by social networking applications such as Twitter and Facebook, which grew by 378% and 267%, respectively, underlining the natural synergy that exists between social media and the mobile Internet.  The use of VoIP and IM applications also continued to grow rapidly with an 87% increase, demonstrating their ongoing appeal for subscribers.

This Allot MobileTrends Report also reveals that Google’s Android Market lags far behind Apple’s App Store with only 9% of the overall app store download traffic.  However, its rapid 177% growth rate may influence this balance in the near future. 

“Our MobileTrends findings demonstrate that mobile operators must understand the value that over-the-top applications provide to users rather than just focus on the amount of bandwidth they consume,” said Rami Hadar, President and CEO of Allot Communications.  “As networks move towards 4G/LTE™ and convergence, understanding this value is likely to become even more critical as operators will be expected to provide a more enriched and personalized experience for their users.”

Findings from the Allot MobileTrends Report also include:

  • YouTube remains one of the single most popular mobile Internet destinations, accounting for 17% of mobile data bandwidth.
  • File sharing represents a significant 30% of mobile bandwidth.
  • Apple’s App Store is responsible for 89% and Google’s Android Market is responsible for 9% of overall app store download traffic.
  • Skype continues as the undisputed VoIP market leader, accounting for 87% of mobile VoIP bandwidth.

The Allot MobileTrends Report data was collected from July 1 to December 31, 2010 from leading mobile operators worldwide with a combined user base of 210 million subscribers. Allot gathered the data using the long term reporting capabilities of Allot NetXplorer, Allot’s centralized management and reporting system. The length of the collection period allows accurate identification of usage trends and patterns, reducing the influence of temporary events in the monitored networks.

The full Allot MobileTrends Report (complete with graphics) can be found on www.allot.com/MobileTrends_Report_H2_2010.html

 

About Allot Communications
Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider of intelligent IP service optimization and revenue generation solutions for fixed and mobile broadband operators and large enterprises. Allot's rich portfolio of solutions leverages Dynamic Actionable Recognition Technology (DART) to transform pipes into smart networks that can rapidly and efficiently deploy value added Internet services. Allot's scalable, carrier-grade solutions provide the visibility, topology awareness, security, application control and subscriber management that are vital to managing Internet service delivery, enhancing user experience, containing operating costs, and maximizing revenue in broadband networks.

Trademark Notice
The term LTE™ is registered Trade Marks of ETSI.

Safe Harbor Statement
Information provided in this press release may contain statements relating to current expectations, estimates, forecasts and projections about future events that are "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally relate to the company's plans, objectives and expectations for future operations, including the estimate that the balance of the overall app store download traffic will change. These forward-looking statements are based upon management's current estimates and projections of future results or trends. Actual future results may differ materially from those projected as a result of certain risks and uncertainties. These factors include, but are not limited to: changes in general economic and business conditions and, specifically, a decline in demand for the company’s products; the company’s inability to develop and introduce new technologies, products and applications; loss of market; and other factors discussed under the heading "Risk Factors" in the company's annual report on Form 20-F filed with the Securities and Exchange Commission. These forward-looking statements are made only as of the date hereof, and the company undertakes no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise.

Allot Communications Contacts:
Jonathon Gordon
Director of Marketing
Allot Communications
Tel: +972 9 7628423
jgordon@allot.com

PR Contact
Danielle Matthews
Calysto Communications
Tel: + 1 404-266-2060 x27
dmatthews@calysto.com