Playing a Profitable Role in the OTT Value Chain
Fixed broadband networks face an ongoing demand for more bandwidth from both home and business customers. This has been complicated by the rise of multiple, powerful computing devices per household as well as increasing use of data-intensive services such as over-the-top video, online gaming, and IPTV. Not only are operators carrying ever-growing volumes of OTT Internet services, they are held accountable by consumers for the quality of experience. The sheer volume of this traffic is motivating fixed carriers to expand traffic management measures, and to explore revenue-sharing models with OTT content providers as well as agreements with specialized content delivery networks (CDN).
As worldwide prices for DSL and cable services stagnate and competition from mobile broadband services increases, the shift to fixed-mobile convergence and everywhere-access is inevitable. Operators must be able to differentiate their offering to attract subscribers, as well as manage service policy, QoS, and charging across the converged infrastructure.
Fixed Use Cases: Allot solutions have been deployed in fixed broadband networks worldwide to implement use cases such as: