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14.07.2010

Allot MobileTrends World Cup Report: Mobile Devices Create a New Category During World Cup Games

YouTube jumps by 32% on post-match mornings as fans relive classic moments from the game

 

Boston, MA – July 14, 2010 -  Allot Communications Ltd. (NASDAQ: ALLT), a leading supplier of service optimization and revenue generation solutions for fixed and mobile broadband service providers worldwide, released today its new Allot MobileTrends World Cup Report.  The report indicates that mobile broadband usage increased by 24% during the 2010 FIFA World Cup matches.  Web browsing on mobile broadband experienced the sharpest growth with a 35% rise, while YouTube traffic rose significantly by 32% on post-match mornings.

The Allot MobileTrends Report demonstrates that mobile devices did not replace big screen televisions during the World Cup, but rather created a new category where the two operated alongside each other.  Mobile devices played a central role in enhancing the viewer’s World Cup experience by offering them additional football and match-related information in real time, and by providing the ability to watch replays at leisure and distribute them virally. 

According to the Allot MobileTrends World Cup Report:

  • Lunchtime matches showed the largest bandwidth increase with 31%
  • Video streaming and P2P increased moderately by 11% and 13% respectively
  • Mobile data bandwidth usage experienced a 16% overall increase during post-match mornings

“The World Cup highlights the integral role that mobile devices and mobile broadband have come to play in our busy lives and how consumers use them to enhance their lifestyles by accessing information anytime, anywhere,” said Rami Hadar, President and CEO of Allot Communications. “This global tournament has demonstrated the continued rise of mobile data usage, in particular web and video traffic.” 

The Allot MobileTrends World Cup Report data is based on statistics collected from mobile networks around the world representing more than 90 million subscribers.  Data was collected during the 2010 FIFA World Cup for 42 individual matches using the long term reporting capabilities of the Allot NetXplorer, Allot’s centralized management and reporting system.  The data collected for this report was totally subscriber-anonymous.

The full Allot MobileTrends World Cup Report (complete with graphics) can be found on http://www.allot.com/MobileTrends-World-Cup.html

 

About Allot Communications
Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider of intelligent IP service optimization and revenue generation solutions for fixed and mobile broadband operators and large enterprises. Allot's rich portfolio of solutions leverages Dynamic Actionable Recognition Technology (DART) to transform pipes into smart networks that can rapidly and efficiently deploy value added Internet services. Allot's scalable, carrier-grade solutions provide the visibility, topology awareness, security, application control and subscriber management that are vital to managing Internet service delivery, enhancing user experience, containing operating costs, and maximizing revenue in broadband networks.

Allot Communications Contacts:
Jonathon Gordon
Director of Marketing
Allot Communications
Tel: +972 9 7628423
jgordon@allot.com

PR Contact
Danielle Matthews
Calysto Communications
Tel: + 1 404-266-2060 x27
dmatthews@calysto.com