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Mobile Internet is About Real-time Experiences

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The substantial surge in video streaming, VoIP and App Store downloads traffic shows no sign of waning, as subscribers increasingly look to their mobile internet as the primary source of entertainment, content and communication.

The Allot MobileTrends Report is an ongoing initiative to track global IP application, bandwidth usage and bandwidth growth in mobile broadband networks. The Seventh Allot MobileTrends Report presents Allot’s key findings and conclusions based on anonymous data that was collected over the second half of 2011, from leading mobile operators worldwide with a combined user base of more than 250 million subscribers.

Main Findings

  • Mobile broadband traffic grew by 83% in the second half of the year with a CAGR of 234% during 2011.
  • VoIP & IM traffic grew by 114%, perhaps substantiating recent reports on SMS and international voice calls decline.
  • Video Streaming traffic continues to dominate mobile broadband, with a share of 42% of total bandwidth.
  • Android Market traffic grew by a phenomenal 232%, almost four times faster than the iOS App Store, increasing its momentum to become a true Apple App Store rival.

  

 

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“The phenomenal growth of OTT VoIP and IM represents both a challenge and an opportunity for mobile operators. Intelligent, application-based data pricing is the way forward for operators, allowing them to maximize data revenues based on its true value to subscribers."

Andrei Elefant, Allot Vice President of Marketing & Product Management